8 principles

Hachisu started because we want to make businesses more human.
These are 8 principles that guide us:

1. Everyone has a story to tell.
Every being and every corporation – yes, even bureaucratic machines, have a story. We just have to search long enough and hard enough.

2. Every story is worth listening to.
When we resist the temption to shout each other down in this Internet era, we often find the narrative we have been searching all this while.

3. Tell stories honestly.
People enjoy non-fiction because it informs, fiction because it entertains; they have no use for fiction that pretends to be non-fiction.

4. Treat untold stories with care.
We can only speak freely when we treat sensitive information with discretion.

4. Tell stories simply.
We love simple stories because they do not distract from enduring ideas. Also, people tend to overlook simpler, more effective ideas for expensive theatrical displays.

5. Details make the story.
Small things matter. Get it wrong and everything falls apart.

7. Tell stories we can be proud of.
We try not to regret any decision, and we will never do any work we are ashamed of.

8. Tell stories that need to be told.
Telling stories of the human condition is a big part of who we are and why we are doing what we are doing today. So at the end of each day, we gather our coins and count them, and we put them in a story that we hope will make a difference.